:root{--ink:#17201f;--paper:#fafbf8;--muted:#616b66;--line:#dce1da;--accent:#d6ef79;--green:#224e3a;--max:1240px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.65 Arial,Helvetica,sans-serif}a{color:inherit;text-decoration:none}a:hover{color:var(--green)}a:focus-visible,summary:focus-visible{outline:3px solid #50842a;outline-offset:6px}::selection{background:var(--accent);color:var(--ink)}.wrap{width:min(var(--max),calc(100% - 96px));margin:auto}.skip{position:absolute;left:20px;top:-90px;background:var(--accent);padding:12px;z-index:9}.skip:focus{top:10px}.header{border-bottom:1px solid var(--line);background:var(--paper)}.header-inner{min-height:96px;display:flex;align-items:center;gap:40px;justify-content:space-between}.brand{display:flex;align-items:center;gap:12px;font-weight:700;letter-spacing:-1px;font-size:25px;white-space:nowrap}.brand-mark{background:var(--ink);color:var(--accent);width:42px;height:42px;display:grid;place-items:center;font-size:17px;letter-spacing:-1px}.nav{display:flex;align-items:center;gap:28px;font-size:14px}.nav a[aria-current=page]{text-decoration:underline;text-underline-offset:8px}.nav .nav-cta{border:1px solid var(--ink);padding:11px 18px}.mobile-nav{display:none}.eyebrow{text-transform:uppercase;font-size:12px;font-weight:700;letter-spacing:2px;display:block;margin-bottom:24px}.hero{padding:78px 0 65px}.hero-grid{display:grid;grid-template-columns:1.35fr 1fr;gap:80px;align-items:center}.hero h1{font-size:clamp(48px,5.4vw,77px);line-height:1.055;font-weight:500;letter-spacing:-4px;margin:0 0 28px}.hero h1 em{font-family:Georgia,serif;font-weight:400;letter-spacing:-3px}.hero .intro{font-size:19px;max-width:560px;color:#48534d;line-height:1.65}.actions{display:flex;gap:24px;align-items:center;flex-wrap:wrap;margin-top:32px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:26px;background:var(--ink);color:white;padding:16px 23px;font-size:15px;font-weight:600}.button:hover{background:var(--green);color:white}.button.lime{background:var(--accent);color:var(--ink)}.text-link{font-size:15px;border-bottom:1px solid;padding-bottom:3px}.portrait-wrap{position:relative;padding-bottom:28px}.portrait{display:block;width:100%;height:480px;object-fit:cover;object-position:center 25%;filter:grayscale(1);background:#e3e6df}.portrait-note{position:absolute;bottom:0;left:-28px;right:28px;background:var(--accent);padding:24px 28px;display:flex;justify-content:space-between;gap:20px;align-items:center}.portrait-note strong{font-size:19px;line-height:1.3;letter-spacing:-.4px;max-width:260px}.portrait-note span{font-size:13px;line-height:1.5}.proof{padding:28px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:grid;grid-template-columns:repeat(3,1fr);gap:30px}.proof>div{display:flex;flex-direction:column;border-right:1px solid var(--line)}.proof>div:last-child{border:none}.proof strong{font-size:20px;letter-spacing:-.5px}.proof span{font-size:13px;color:var(--muted)}.section{padding:88px 0}.section-head{display:flex;justify-content:space-between;gap:40px;align-items:end;margin-bottom:42px}.section h2,.section-head h2{font-size:clamp(30px,3.5vw,45px);font-weight:500;line-height:1.15;letter-spacing:-1.7px;max-width:650px;margin:0}.section-head .eyebrow{margin-bottom:18px}.service-list{border-top:1px solid var(--line)}.service-row{display:grid;grid-template-columns:60px 1.1fr 1fr 40px;align-items:center;gap:26px;padding:31px 0;border-bottom:1px solid var(--line)}.service-row:hover{background:#edf1e7}.service-row .num{font-size:13px;color:var(--muted)}.service-row h3{font-size:25px;font-weight:500;line-height:1.25;letter-spacing:-.6px;margin:0}.service-row p{font-size:15px;line-height:1.6;color:var(--muted);margin:0}.arrow{font-size:26px}.dark{background:var(--ink);color:var(--paper)}.dark .eyebrow{color:var(--accent)}.dark .text-link{color:var(--accent)}.method-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:48px;margin-top:54px}.method-grid article{border-top:1px solid #52605a;padding-top:23px}.method-grid .num{color:var(--accent);font-size:13px}.method-grid h3{font-size:22px;font-weight:500}.method-grid p{font-size:16px;color:#c9d1cb}.article-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.article-card{border-top:1px solid var(--ink);padding-top:22px;display:flex;flex-direction:column;min-height:255px}.tag{font-size:12px;letter-spacing:1px;text-transform:uppercase;color:var(--green);font-weight:700}.article-card h3{font-size:24px;line-height:1.3;letter-spacing:-.6px;font-weight:500;margin:20px 0 16px}.article-card p{font-size:15px;color:var(--muted);margin:0 0 22px}.article-card .read{margin-top:auto;font-size:14px}.cta{background:var(--accent);padding:58px;display:flex;justify-content:space-between;align-items:center;gap:48px}.cta h2{max-width:650px}.cta p{margin-bottom:0;max-width:600px}.footer{padding:50px 0 24px}.footer-top{display:flex;align-items:start;justify-content:space-between;gap:40px}.footer small{font-size:13px;color:var(--muted)}.footer-links{display:flex;gap:25px;font-size:14px}.footer-bottom{border-top:1px solid var(--line);margin-top:35px;padding-top:20px;display:flex;justify-content:space-between;gap:20px}.breadcrumbs{padding-top:28px;font-size:13px;color:var(--muted)}.breadcrumbs ol{display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0;margin:0}.breadcrumbs li+li:before{content:'/';margin-right:10px;color:#8b938c}.page-hero{padding:57px 0 58px;max-width:880px}.page-hero h1{font-size:clamp(38px,5vw,66px);line-height:1.1;letter-spacing:-2.8px;font-weight:500;margin:0 0 25px}.page-hero .lead{font-size:21px;color:#4d5851;line-height:1.6}.content-layout{display:grid;grid-template-columns:minmax(0,790px) 280px;gap:90px;align-items:start;padding-bottom:70px}.prose{font-size:18px}.prose h2{font-size:30px;letter-spacing:-.8px;line-height:1.25;margin:44px 0 18px;font-weight:500}.prose h2:first-child{margin-top:0}.prose h3{font-size:22px;line-height:1.3;margin:28px 0 12px}.prose p{margin:0 0 22px}.prose li{padding-left:6px;margin:9px 0}.prose ul,.prose ol{padding-left:23px}.prose a{border-bottom:1px solid #778275}.prose blockquote{margin:30px 0;padding:25px 30px;border-left:4px solid var(--green);background:#edf1e7;font:25px/1.45 Georgia,serif}.sidebar{padding:26px;background:#edf1e7;font-size:15px;position:sticky;top:30px}.sidebar h2{font-size:18px;margin-top:0}.sidebar a{display:block;margin:14px 0;text-decoration:underline;text-underline-offset:4px}.sidebar .button{display:flex;text-decoration:none;margin-top:25px;font-size:14px}.faq{margin-top:48px}.faq details{border-top:1px solid var(--line);padding:20px 0}.faq details:last-child{border-bottom:1px solid var(--line)}.faq summary{font-size:19px;font-weight:500;cursor:pointer;padding-right:20px}.faq details p{font-size:16px;color:var(--muted);margin:15px 0 0}.answer{padding:25px 28px;background:#edf1e7;border-left:3px solid var(--green);margin-bottom:36px}.answer strong{display:block;font-size:13px;text-transform:uppercase;letter-spacing:1px;margin-bottom:10px}.meta{display:flex;gap:20px;flex-wrap:wrap;font-size:13px;color:var(--muted);margin-top:24px}.category-nav{display:flex;gap:12px;flex-wrap:wrap;margin:0 0 40px}.category-nav a{border:1px solid var(--line);padding:8px 16px;font-size:14px}.category-nav a.active{background:var(--ink);color:#fff;border-color:var(--ink)}.contact-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:80px;padding-bottom:70px}.contact-panel{background:var(--ink);color:white;padding:40px}.contact-panel h2{font-size:30px;font-weight:500;line-height:1.2}.contact-panel p{color:#c9d1cb}.contact-panel a{color:var(--accent)}.about-photo{width:100%;max-height:460px;object-fit:cover;filter:grayscale(1);margin-bottom:30px}.source-note{font-size:14px;color:var(--muted);border-top:1px solid var(--line);padding-top:22px}.related{border-top:1px solid var(--line);padding-top:28px;margin-top:38px}.related a{display:block;padding:6px 0}.plain-list{list-style:none;padding:0!important}.plain-list a{display:block;padding:12px 0}.mobile-nav summary{cursor:pointer;font-size:14px}.mobile-nav nav{padding:20px 0;display:flex;flex-direction:column;gap:16px} @media(min-width:1500px){.hero h1{font-size:80px}}@media(max-width:1050px){.wrap{width:calc(100% - 56px)}.hero-grid{gap:45px;grid-template-columns:1.15fr 1fr}.hero h1{font-size:58px;letter-spacing:-2.8px}.portrait{height:430px}.nav{gap:18px}.content-layout{gap:40px;grid-template-columns:minmax(0,1fr) 240px}.service-row{grid-template-columns:40px 1fr 1fr 25px;gap:20px}.cta{padding:40px}}@media(max-width:760px){.wrap{width:calc(100% - 40px)}.header-inner{min-height:78px;flex-wrap:wrap;gap:0}.brand{font-size:23px}.nav{display:none}.mobile-nav{display:block}.mobile-nav[open]{width:100%;padding:15px 0}.hero{padding:44px 0}.hero-grid{grid-template-columns:1fr;gap:38px}.hero h1{font-size:clamp(43px,10vw,66px);letter-spacing:-2.4px}.hero h1 em{letter-spacing:-2px}.hero .intro{font-size:18px}.portrait-wrap{max-width:520px;margin-left:16px}.portrait{height:410px}.portrait-note{left:-16px;right:20px;padding:20px}.proof{gap:18px;grid-template-columns:1fr}.proof>div{border-right:0;border-bottom:1px solid var(--line);padding-bottom:15px}.proof>div:last-child{padding-bottom:0}.proof strong{font-size:19px}.section{padding:60px 0}.section-head{display:block;margin-bottom:30px}.section-head .text-link{display:inline-block;margin-top:22px}.section h2{font-size:35px;letter-spacing:-1.3px}.service-row{grid-template-columns:27px 1fr 24px;gap:14px;padding:26px 0}.service-row h3{font-size:23px}.service-row p{grid-column:2;grid-row:2}.service-row .arrow{grid-column:3;grid-row:1}.method-grid,.article-grid{grid-template-columns:1fr;gap:30px}.method-grid{margin-top:35px}.method-grid h3{margin:16px 0}.article-card{min-height:0;padding-bottom:8px}.article-card h3{font-size:25px}.cta{padding:30px 24px;display:block}.cta .button{margin-top:28px}.footer-top,.footer-bottom{flex-direction:column;gap:22px}.footer-links{flex-wrap:wrap;gap:18px}.page-hero{padding:40px 0}.page-hero h1{letter-spacing:-1.8px}.page-hero .lead{font-size:19px}.content-layout,.contact-grid{grid-template-columns:1fr;gap:35px}.sidebar{position:static}.prose{font-size:17px}.prose h2{font-size:28px}.contact-panel{padding:28px}.meta{gap:10px}.eyebrow{font-size:12px;letter-spacing:1.6px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

.portrait-heading{color:#fff;text-shadow:0 1px 5px #000}.wordmark span{color:#507423;font-size:1.4rem;vertical-align:baseline;margin:0 0 0 2px}

.facts{margin:0 0 46px;padding:28px;background:#edf1e7}.facts dl{margin:0}.facts dl>div{display:grid;grid-template-columns:135px 1fr;gap:20px;padding:16px 0;border-bottom:1px solid var(--line)}.facts dt{font-size:15px;font-weight:700}.facts dd{margin:0;font-size:16px}.related p a{display:inline;padding:0}.article-card .meta{margin:0 0 18px}@media(max-width:760px){.facts{padding:22px}.facts dl>div{grid-template-columns:1fr;gap:5px}}
/* Personal positioning and considered purchases. */


.hero h1{font-size:clamp(46px,5.3vw,73px)}
.story-grid,.future-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:72px;align-items:start}
.story-copy{font-size:18px;max-width:700px}.story-copy p:first-child{margin-top:0}
.lesson{padding:30px 32px;background:#edf1e7;border-left:3px solid var(--green)}
.lesson h3{font-size:25px;line-height:1.3;font-weight:500;letter-spacing:-.7px;margin:0 0 18px}.lesson p{font-size:16px}
.future-copy{font-size:18px;color:#d9e0db}.future-copy p:first-child{margin-top:0}.future-grid h2{max-width:530px}
.conversation-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px}.conversation-grid .article-card{min-height:280px}
.moment{display:block;font-size:13px;color:var(--muted);margin-top:12px}
.project-grid article{border-color:var(--line)}.project-grid p{color:var(--muted)}
.personal-view{padding-bottom:50px}.signature-case{padding-bottom:90px}
@media(max-width:1050px){.story-grid,.future-grid{gap:36px}.hero h1{font-size:56px}}
@media(max-width:760px){.story-grid,.future-grid,.conversation-grid{grid-template-columns:1fr;gap:28px}.hero h1{font-size:clamp(42px,10vw,62px)}.lesson{padding:25px}.conversation-grid .article-card{min-height:0}.signature-case{padding-bottom:60px}}

.marketing-scope{max-width:780px;margin:0 0 30px}.marketing-scope h3{font-size:24px;font-weight:500;line-height:1.3;letter-spacing:-.6px}.marketing-scope p,.considered-intro{font-size:18px;color:#48534d;max-width:790px}.considered-intro{margin:0 0 32px}.hero h1{font-size:clamp(44px,5vw,70px)}@media(max-width:760px){.hero h1{font-size:clamp(42px,10vw,62px)}}